Wranglers Wins More Awards from KBB

Wrangler wins two awards from Kelley Blue Book

Posted on November 16th, 2011 • by Bill Cawthon

Jeep picked up two “Best Resale Value” awards from Kelley Blue Book’s kbb.com. The new 2012 Jeep Wrangler is Number 1 in the Top 10 cars with Best Resale Value and has also been named Best Resale Value in its class by For the second consecutive year. The Wrangler will retain an estimated 68.0% of its original price at 36 months and 55.0% after five years.
“Jeep had one of the better year-over-year improvements with a 4.1 percentage point gain in its 60-month residual value for 2012,” said Eric Ibara, director of residual value consulting for Kelley Blue Book. “Particularly the Wrangler, among this year’s top-10 list, has been a steady performer, consistently racking up high values. For example, the 2007 model has yet to dip below 60 percent of MSRP as a 5-year-old vehicle. Each succeeding model year has managed to maintain that same high level of performance.”
Kelley Blue Book’s kbb.com Best Resale Value Awards are based on projections from the Kelley Blue Book Official Residual Value Guide, determined by a skilled staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Vehicle’s projected resale value is specific to the 2012 model year.
“In the last 18 months, we have completely updated the entire Jeep vehicle lineup, highlighted by the introduction of an all-new Grand Cherokee, as well as a new, more fuel-efficient and powerful Jeep Wrangler” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The result has been increased showroom traffic, a 44-percent improvement in sales so far this year, and increased residual values for our vehicles. We are delighted that Kelley Blue Book’s kbb.com has recognized the Jeep brand’s improvements, and particularly these two awards for the Wrangler.”
For more information on the awards, visit Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.