Advertising Age magazine has named the Jeep Wrangler one of the hottest products of 2011. The Wrangler joins Arizona Tea, Dove Soap, Goldfish crackers and Sharpie pens as among the brands generating big sales and major buzz in the market. The only other vehicles models making the list were the Kia Soul and Chevrolet Cruze.
Advertising Age points to the Wrangler’s savvy marketing, including the tie-in with ActiVision’s eagerly anticipated “Call of Duty-Modern Warfare 3,” and segment-leading sales: As of the end of October, the Wrangler is the best-selling traditional, body-on-frame SUV and is the 25th best-selling vehicle overall. It’s also second only to the Ram pickup line among Chrysler Group’s bestsellers.
Kudos also went to the Jeep brand, with sales up 43.9 percent through October and an advertising spend that increased 71 percent from 2009 to 2010.
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