Advertising Age magazine has named the Jeep Wrangler one of the hottest products of 2011. The Wrangler joins Arizona Tea, Dove Soap, Goldfish crackers and Sharpie pens as among the brands generating big sales and major buzz in the market. The only other vehicles models making the list were the Kia Soul and Chevrolet Cruze.
Advertising Age points to the Wrangler’s savvy marketing, including the tie-in with ActiVision’s eagerly anticipated “Call of Duty-Modern Warfare 3,” and segment-leading sales: As of the end of October, the Wrangler is the best-selling traditional, body-on-frame SUV and is the 25th best-selling vehicle overall. It’s also second only to the Ram pickup line among Chrysler Group’s bestsellers.
Kudos also went to the Jeep brand, with sales up 43.9 percent through October and an advertising spend that increased 71 percent from 2009 to 2010.
Wednesday, November 30, 2011
Thursday, November 17, 2011
Wranglers Wins More Awards from KBB
Wrangler wins two awards from Kelley Blue Book
Posted on November 16th, 2011 • by Bill Cawthon
Jeep picked up two “Best Resale Value” awards from Kelley Blue Book’s kbb.com. The new 2012 Jeep Wrangler is Number 1 in the Top 10 cars with Best Resale Value and has also been named Best Resale Value in its class by For the second consecutive year. The Wrangler will retain an estimated 68.0% of its original price at 36 months and 55.0% after five years.
“Jeep had one of the better year-over-year improvements with a 4.1 percentage point gain in its 60-month residual value for 2012,” said Eric Ibara, director of residual value consulting for Kelley Blue Book. “Particularly the Wrangler, among this year’s top-10 list, has been a steady performer, consistently racking up high values. For example, the 2007 model has yet to dip below 60 percent of MSRP as a 5-year-old vehicle. Each succeeding model year has managed to maintain that same high level of performance.”
Kelley Blue Book’s kbb.com Best Resale Value Awards are based on projections from the Kelley Blue Book Official Residual Value Guide, determined by a skilled staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Vehicle’s projected resale value is specific to the 2012 model year.
“In the last 18 months, we have completely updated the entire Jeep vehicle lineup, highlighted by the introduction of an all-new Grand Cherokee, as well as a new, more fuel-efficient and powerful Jeep Wrangler” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The result has been increased showroom traffic, a 44-percent improvement in sales so far this year, and increased residual values for our vehicles. We are delighted that Kelley Blue Book’s kbb.com has recognized the Jeep brand’s improvements, and particularly these two awards for the Wrangler.”
For more information on the awards, visit Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Wrangler Plant Expansion
Wrangler to be Ohio exclusive; possible Cherokee rename
Posted on November 16th, 2011 • by DaveAdmin
At today’s event in Toledo, Ohio, Sergio Marchionne confirmed that the Jeep Wrangler would never be built outside Toledo. Larry Vellequette of Automotive News quoted the Chrysler Group CEO as saying, “These are things that are unthinkable — to assemble a Wrangler somewhere else.”
Marchionne’s statement came after Jeep CEO Mike Manley said that Chrysler was considering the production of Jeeps in China, including Compass, Patriot, or Wrangler.
The recently built Toledo Supplier Park, where Wrangler is made, currently operates on two shifts, and can only make around 160,000 Wranglers per year. Expanding the plant would be costly as it was not designed with expansion in mind.
JeepNewsNow also quoted Marchionne as suggesting that the Jeep Cherokee name could return, replacing Liberty. The Liberty was designed as a next-generation Cherokee and is still sold under that name outside North America.
Saturday, November 5, 2011
Enter to Win a Call Of Duty Wrangler!
Enter to Win a 2012 Jeep® Wrangler Call of Duty®: MW3 Special Edition
Couldn’t you see yourself behind the wheel of a 2012 Jeep® Wrangler Call of Duty®: MW3 Special Edition? Then head on over to the Jeep Ops Sweepstakes tab on Facebook and play now for a chance to get behind the wheel of your new ride. Sneak peek:
Friday, November 4, 2011
Tuesday, November 1, 2011
Chrysler sales up 27% – Best October since 2007
Chrysler Group LLC today reported U.S. sales of 114,512, a 27 percent increase compared with sales in October 2010 (90,137 units), and the best October sales since 2007. The results were slightly below the 27.7 percent volume forecast by industry analysts, but almost exactly the prediction based on daily sales rate, which was 32 percent.
Chrysler Group’s 27 percent sales increase was driven by retail sales that were up 40 percent in October. Chrysler Group has beaten the average industry sales increase in nine of 10 months this year.
“In what is turning out to be a strong new vehicle sales industry we continued to outperform,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “For October, our retail sales increased 40 percent year-over-year with sales of the Chrysler 300 more than doubling and Jeep Compass sales increasing fivefold. The month of October also marked our 19th-consecutive month of year-over-year sales gains.”
Models that significantly contributed to the group’s 27 percent increase in total sales (retail and fleet) were the Chrysler 200, Jeep Compass and Liberty, Dodge Journey, Dodge Avenger, and the Ram pickup.
The Chrysler, Jeep, Dodge, and Ram Truck brands all posted sales increases in October. The Chrysler brand’s 28 percent sales increase was the largest percentage gain of all the Chrysler Group brands. It was Chrysler brand’s best October since 2007.
Chrysler Group finished the month with a 68-day supply of inventory (299,896 units). U.S. industry sales figures for October are projected at an estimated 13.5 million SAAR.
Chrysler Highlights: Chrysler’s 28 percent sales increase in October represented the largest percentage increase of any Chrysler Group brand and its best October since 2007. Sales of the Chrysler 200 increased 405 percent in October compared with sales of the Sebring the same month a year ago.
Dodge Highlights: Dodge posted a 25 percent sales increase in October compared with the same month in 2010. Avenger sales jumped 145 percent last month. The Journey finished the month 36 percent ahead of last year.
Jeep Highlights: Jeep brand sales were up 25 percent in October, the brand’s best October sales performance since 2006 and its 18th-consecutive month of year-over-year sales gains. The new Jeep Compass posted a heady 566 percent sales increase in October, setting an all-time monthly sales record with 5,179 units sold. The Compass’ 566 percent increase was by far the largest year-over-year percentage sales gain of any Chrysler Group model in October.
Wrangler set a sales record for the month of October, the SUV’s fifth-consecutive monthly record this year. Wrangler and Liberty each posted double-digit percentage sales increases in October.
Ram Highlights: Ram pickup truck sales were up 21 percent, making last month the best October since 2007. Both the Light Duty and Heavy Duty pickup models posted sales gains for the month.
Chrysler Group’s 27 percent sales increase was driven by retail sales that were up 40 percent in October. Chrysler Group has beaten the average industry sales increase in nine of 10 months this year.
“In what is turning out to be a strong new vehicle sales industry we continued to outperform,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “For October, our retail sales increased 40 percent year-over-year with sales of the Chrysler 300 more than doubling and Jeep Compass sales increasing fivefold. The month of October also marked our 19th-consecutive month of year-over-year sales gains.”
Models that significantly contributed to the group’s 27 percent increase in total sales (retail and fleet) were the Chrysler 200, Jeep Compass and Liberty, Dodge Journey, Dodge Avenger, and the Ram pickup.
The Chrysler, Jeep, Dodge, and Ram Truck brands all posted sales increases in October. The Chrysler brand’s 28 percent sales increase was the largest percentage gain of all the Chrysler Group brands. It was Chrysler brand’s best October since 2007.
Chrysler Group finished the month with a 68-day supply of inventory (299,896 units). U.S. industry sales figures for October are projected at an estimated 13.5 million SAAR.
Chrysler Highlights: Chrysler’s 28 percent sales increase in October represented the largest percentage increase of any Chrysler Group brand and its best October since 2007. Sales of the Chrysler 200 increased 405 percent in October compared with sales of the Sebring the same month a year ago.
Dodge Highlights: Dodge posted a 25 percent sales increase in October compared with the same month in 2010. Avenger sales jumped 145 percent last month. The Journey finished the month 36 percent ahead of last year.
Jeep Highlights: Jeep brand sales were up 25 percent in October, the brand’s best October sales performance since 2006 and its 18th-consecutive month of year-over-year sales gains. The new Jeep Compass posted a heady 566 percent sales increase in October, setting an all-time monthly sales record with 5,179 units sold. The Compass’ 566 percent increase was by far the largest year-over-year percentage sales gain of any Chrysler Group model in October.
Wrangler set a sales record for the month of October, the SUV’s fifth-consecutive monthly record this year. Wrangler and Liberty each posted double-digit percentage sales increases in October.
Ram Highlights: Ram pickup truck sales were up 21 percent, making last month the best October since 2007. Both the Light Duty and Heavy Duty pickup models posted sales gains for the month.
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